servicepromo

Niche Products

There are a number of unique gift options available and it is vital to keep in mind that your gift should make some kind of lasting impression. There's no point in going to all that trouble of sourcing a special gift if it is not going to make an impact and remind the client of your particular product or services over the long term. The aim is for the client to put you at the top of their list when they are next looking round for a relevant product or service. It is also not inappropriate to use the gift to further promote your business by including your corporate logo and slogan.

Who should be included on your gift list?
As a rule of thumb, consider any company or person that has helped your business grow -- this will include clients, suppliers and employees. You may also not want to give every client the same gift. Some will get more expensive gifts while others receive less expensive ones. Put all your clients into categories to make the decision easier.

Click here for a listing of promotional items

In addition to mouse pads, pens, t-shirts and key chains being handed out as promotional giveaway’s to clients and prospects, more and more marketing professionals are considering something a little different - booklets. Informative booklets are an ideal way to attract quality prospects, reap handsome returns on the investment of time and money spent on promoting products/services and help set a company apart from competitors. Besides a wide range of conventional items we also source and create original and unusual promotional items.

Event Marketing This might be a client golf outing, product launch, open house or anniversary, or you may be sponsoring a special event. Promotional items serve as thank-you gifts and attention-getting devices. Promotional products can also be used to garner atention for your new products within the trade and to customers, as well as gaining media exposure.

Direct-Mail Marketing Using promotional products with sales letters can substantially decrease the cost of securing a sales appointmen. Studies have found that the inclusion of a promotional product with a sales letter yielded nearly twice the response of a letter with only a business reply card.

Brand Awareness -In an ever-cluttered marketplace with too many consumer choices, brand marketers rely on promotional products to garner brand loyalty. People are usually proud of their affiliations and enjoy wearing, carrying and displaying products bearing an organization's logo, colours, and slogan.

Cause-related Marketing From the prevention of cruelty to animals to promoting breast cancer or Aids awareness, cause-oriented groups, organizations and charities use promotional products to promote their messages, and many companies will support those causes or market their own products and services through them.

PROMOTIONAL ITEMS
How to use them successfully

Promotional products are designed to increase awareness and business. You use them to reward and inspire, both internally to employees and externally to customers and prospects. From building goodwill in the community to calming the waters after a crisis, companies, municipalities and organizations have used promotional items to inform, educate, thank, remind and apologize. Prices depend on quantity, imprinting, size and color. Contact Theresa for a quotation.