are a number of unique gift options available and it is vital to keep in mind
that your gift should make some kind of lasting impression. There's no point
in going to all that trouble of sourcing a special gift if it is not going
to make an impact and remind the client of your particular product or services
over the long term. The aim is for the client to put you at the top of their
list when they are next looking round for a relevant product or service. It
is also not inappropriate to use the gift to further promote your business
by including your corporate logo and slogan.
Who should be included on your gift list?
As a rule of thumb, consider any company or person that has helped your business
grow -- this will include clients, suppliers and employees. You may also not
want to give every client the same gift. Some will get more expensive gifts
while others receive less expensive ones. Put all your clients into categories
to make the decision easier.
here for a listing of promotional items
addition to mouse pads, pens, t-shirts and key chains being handed out as
promotional giveaway’s to clients and prospects, more and more marketing
professionals are considering something a little different - booklets.
Informative booklets are an ideal way to attract quality prospects, reap handsome
returns on the investment of time and money spent on promoting products/services
and help set a company apart from competitors. Besides
a wide range of conventional items we also source and create original and
unusual promotional items.
be a client golf outing, product launch, open house or anniversary, or you
may be sponsoring a special event. Promotional items serve as thank-you gifts
and attention-getting devices. Promotional products can also be used to garner
atention for your new products within the trade and to customers, as well
as gaining media exposure.
Marketing Using promotional products with sales letters can
substantially decrease the cost of securing a sales appointmen. Studies have
found that the inclusion of a promotional product with a sales letter yielded
nearly twice the response of a letter with only a business reply card.
Awareness -In an ever-cluttered
marketplace with too many consumer choices, brand marketers rely on promotional
products to garner brand loyalty. People are usually proud of their affiliations
and enjoy wearing, carrying and displaying products bearing an organization's
logo, colours, and slogan.
Marketing From the prevention of cruelty to animals to promoting
breast cancer or Aids awareness, cause-oriented groups, organizations and
charities use promotional products to promote their messages, and many companies
will support those causes or market their own products and services through
How to use them successfully
products are designed to increase awareness and business. You use them to
reward and inspire, both internally to employees and externally to customers
and prospects. From building goodwill in the community to calming the waters
after a crisis, companies, municipalities and organizations have used promotional
items to inform, educate, thank, remind and apologize. Prices depend on quantity,
imprinting, size and color. Contact Theresa
for a quotation.